Website Privacy Policy
Last reviewed 20 March 2026.
This privacy notice explains how Surpass Assessment, as a data controller, processes personal data when you use our websites, our branded social media pages, and electronic communications — for example when you browse our sites, contact us, register for events or conferences, complete forms, submit feedback, participate in surveys, or submit reviews via our website.
This notice does not cover third party websites that may be linked from our sites; those websites operate under their own privacy policies.
Read the privacy policy applicable to Surpass services.
Who we are
We are Surpass Assessment. is privacy policy applies to Surpass Assessment companies, namely Surpass Assessment Inc of 2 W Market Street, West Chester, PA, 19382, USA, and BTL Group Limited (trading as Surpass Assessment) of Salts Mill, Victoria Road, Saltaire, West Yorkshire, BD18 3LF, United Kingdom. We have created this privacy policy in order to demonstrate our commitment to customer privacy and the protection of personal data.
Legal basis
We process personal data under the following grounds:
- Consent – for example, where you agree to receive marketing communications.
- Contractual Obligation – where processing is necessary to perform a contract with you, including responding to queries and sharing service related knowhow and updates.
- Legitimate Interest – examples include marketing communications, conducting surveys for continuous improvement and marketing purposes, responding to queries.
What personal data we process and how long we keep it
| Category | Description |
| Data subjects | The policy applies to individuals whose personal data is collected via Surpass websites, including people who:
|
| Categories of personal data | Contact data: name, email address, job title, company/employer.
Marketing data: marketing preferences, consent records. Online and technical data: IP address, device and browser information, cookies, browsing and usage data. Interaction data: enquiries, feedback, survey responses, reviews, form submissions. Event and registration data: event or conference registration details. |
| Purpose of processing | To operate and improve the websites; respond to enquiries; manage event and conference registrations; deliver marketing and informational communications; analyse website usage; support sales and business development activities. |
| Retention | Marketing subscriber list: Where individuals have not clicked on or responded to any marketing emails within 2 years, Surpass Assessment will invite them to remain on the subscriber list. Those that don’t respond or decline are removed from the list.
Longer retention for legitimate business purpose: Limited data may be retained indefinitely subject to the storage limitation principle, with safeguards including periodic review and anonymisation or deletion where identifiable data is no longer required. |
Who we share your personal data with
Surpass Assessment does not share personal data with third parties, except in the limited circumstances described below. We do not sell personal data to third parties.
Subprocessors
We use third party service providers (including Surpass Assessment group companies) to help us operate and support the Surpass websites, our branded social media pages, and electronic communications. These providers act as subprocessors and process personal data only on our instructions and for the purpose of providing services to us.
We require all subprocessors to protect personal data appropriately and to use it only to provide services to Surpass Assessment.
Legal Disclosures
We may disclose personal data where required or permitted by law, including in response to a court order, subpoena or other legal process.
Cookies
We use analytics tools (such as Google Analytics and Google Tag Manager) to understand how our website and services are used. These tools receive usage data. You can read our Cookie Policy here.
Marketing communications
We send marketing communications on the basis of your consent, which you may withdraw at any time. If you agree to be on (and remain on) our contact list, we may send you from time to time:
- information about Surpass Services.
- information about Surpass Assessment related events (for example, Surpass Conference news).
You can withdraw consent to receive marketing emails at any time by selecting “unsubscribe” in a marketing email, or by emailing marketing@surpass.com.
International transfers
In the course of providing our websites, we will likely need to transfer personal data to locations outside the jurisdiction in which you provide it. Regardless of the location of our processing, we will impose the same data protection safeguards and implement appropriate measures to ensure that your personal data is protected in accordance with applicable data protection laws. Where a third party service provider processes personal data on our behalf, we will ensure that appropriate measures are in place to ensure an adequate level of protection for the personal data.
You can request more information about these safeguards by contacting us at privacy@surpass.com.
Security measures
Surpass Assessment maintains appropriate technical and organisational measures designed to protect personal data, including access controls, encryption in transit, and security monitoring. Surpass Assessment is ISO 27001 certified.
Your rights
Your access to your personal data
You have the right to access, correct, edit, or delete any of your personal data processed by Surpass Assessment. For any such requests, please contact us at privacy@surpass.com
Your rights
Depending on your circumstances and applicable law, you may have the right to:
- Access your personal data (also known as the “right to know”)
- Rectify inaccurate personal data
- Erase personal data (in certain cases)
- Restrict processing (in certain cases)
- Object to processing (in certain cases)
- Data portability (in certain cases)
- Not be subject to automated decision making – we do not carry out automated decisionmaking or profiling that produces legal effects or similarly significant effects
- Lodge a complaint with the relevant supervisory authority and/or with us directly
You may exercise these rights by contacting us at privacy@surpass.com
Automated decision making
Surpass Assessment does not carry out automated decisionmaking or profiling on your personal data that produces legal effects or similarly significant effects
Children
Surpass Assessment does not knowingly collect or use personal information relating to children. We do not market our products and services to children.
EU representative
Surpass Assessment’s EU Appointed Representative for GDPR and NIS Directive
Fieldfisher
1079 LK Amsterdam
Netherlands
Telephone: +31 20 2252200
Changes to this notice
We may update this notice from time to time. The ‘last updated’ date at the top indicates when it was most recently revised.
Website Cookie Policy
Last reviewed 14 April 2025.
We are Surpass Assessment. Depending on where you are, your company contact is Surpass Assessment Inc of 2 W Market Street, West Chester, PA, 19382, USA, or BTL Group Limited (trading as Surpass Assessment) of Salts Mill, Victoria Road, Saltaire, West Yorkshire, BD18 3LF, United Kingdom, collectively herein ‘Surpass Assessment’.
This cookie policy relates to any Surpass Assessment website which includes a link to this policy, including the:
- Primary Surpass site (surpass.com)
- Surpass Conference site
- Surpass Help site
- Surpass Test Delivery Services portal
Surpass Assessment reserves the right to change this policy from time to time (including without limit details of the cookies used). Where Surpass Assessment chooses to include more or different cookies in the future, Surpass Assessment will ask website users to click on an updated cookies consent box that refers to updated information in this cookies policy.
Information about our use of cookies
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
Cookies can expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) or they can be stored for longer. Surpass Assessment uses cookies to distinguish you from other users of our website.
Cookies help us to provide you with a good experience when you browse our website and also allow us to improve our website.
By clicking on the cookies consent box on Surpass Assessment’s website, you are agreeing to our use of cookies and this cookie policy.
Types of cookies
We may use the following types of cookies:
- Session cookies. These are cookies that allow websites to link user actions during a browser session. We may use these for a variety of purposes such as remembering usernames and passwords to move between different functional sections of a site. Session cookies expire after a browser session and are not stored long term.
- Persistent cookies. These are cookies that are stored on a user’s device between browser sessions and which remember the preferences or actions of the user across a site (and in some cases across different sites). These may be used to remember usernames and passwords.
- Strictly necessary/essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log in to secure areas of our website.
- Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. All information that these cookies collect is aggregated and therefore anonymous.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region) and therefore provide enhanced, more personal features.
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests.
First party and third party cookie use
The further information section below identifies first party cookies (cookies used by Surpass Assessment) and third party cookies (that is, other organisation’s cookies) used in connection with Surpass Assessment websites.
Disabling cookies
Generally cookies will make your browsing experience better.
However, you may prefer to disable cookies on this and other Surpass Assessment websites. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.
If you block all cookies (including essential cookies) in your browser settings you may not be able to access all or parts of this website or other Surpass Assessment websites.
Further information
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie | Websites applied to | Description and Purpose | Type | Session or Persistent | First/Third Party |
|---|---|---|---|---|---|
| ChatBot | Surpass Test Delivery Services portal | These cookies will remember a user to preserve chat history with the ChatBot during their session. | Strictly necessary | Session | First and Third Party |
| CookieYes | All | CookieYes sets this cookie to remember users’ consent preferences. | Strictly necessary | Persistent for 1 year | First party |
| Google Analytics (_utma, _utmb,_utmc, _utmz, _ga,_gat) |
Primary Surpass site (surpass.com), Surpass Conference site, Surpass Help site, Surpass Test Delivery Services portal | These cookies are used to collect information about how visitors use our site.
We use the information to compile reports about the use of our website, and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they have visited. |
Analytical | Persistent for up to 2 years | First Party |
| HotJar | Primary Surpass site (surpass.com), Surpass Conference site | These cookies are used to collect information about how visitors use our site.
We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form. |
Analytical | Persistent | First Party |
| Hubspot | Primary Surpass site (surpass.com), Surpass Conference site | These cookies are used to remember visitor activity including personal data submitted via contact form submissions on Surpass website(s). If you are an existing Hubspot customer, based on your Hubspot account settings and visitor cookie consent preferences, HubSpot may also be able to record your company domain. | Functional and analytical | Session and Persistent | First and Third Party |
| Primary Surpass site (surpass.com) | LinkedIn sets cookies via Google Analytics to collect analytical information on users who visited the website from linkedin.com. | Functional and advertisement | Session | Third Party | |
| Slido | Primary Surpass site (surpass.com) | This cookie remembers user account information if a user creates a Slido profile to interact during a live webinar, such as with polls or a Q&A. | Strictly necessary | Persistent | Third Party |
| Vimeo | Primary Surpass site (surpass.com), Surpass Conference site | Vimeo installs this cookie to collect anonymous analytical information on embedded videos. Videos cannot be watched without these cookies. | Strictly necessary and functional | Persistent for 1 year | Third Party |
| WordPress | All | WordPress cookie for a logged in user. This is used to remember the user’s login details if they have an account for the Surpass Assessment network of sites. | Strictly necessary | Session and persistent for up to 2 years | First Party |
| WPML | Primary Surpass site (surpass.com) | These cookies are set by The WordPress Multilingual Plugin (WPML) to remember if it has previously redirected a user based on their detected browser language. | Strictly necessary | Session | First Party |
| YouTube | Primary Surpass site (surpass.com) / Surpass Conference site, Surpass Help site | To provide analytics information regarding how the video was viewed. | Functional and advertisement | Persistent | Third Party |
You can find more about how Google uses data here, and opt out of having your data sent to Google here.
Website Terms of Use
Last reviewed 9 January 2025.
This website is provided by BTL Group Limited (trading as Surpass Assessment) on its own behalf and on behalf of its subsidiary, Surpass Assessment Inc, collectively ‘Surpass Assessment’.
These terms are separate from the Surpass Service and the other supporting services to which separate terms and privacy policies apply.
This website and content available within them is for information only. Surpass Assessment is not able to inspect or confirm that the materials contained on the website and any material that are linked to these webpages are correct in every case.
Surpass Assessment provides the information on these webpages ‘as is’ and without any warranties. To the maximum extent permitted by applicable law Surpass Assessment i) excludes all liabilities for any loss or damage of whatever kind and however arising in connection with your use of, or inability to use, the website and any materials on the website; and ii) disclaims all express and implied warranties, including merchantability and fitness for a particular purpose. In no event Surpass Assessment be liable for any loss of profits, loss of use, loss of business, or for indirect, special, incidental or consequential damages of any kind whether based in contract, negligence or other tort. Surpass Assessment may make changes to website material at any time without notice and without obligation to update the materials contained on these webpages.
We process your personal data in accordance with our Website Privacy and Cookie Policies.
These Terms are governed by in accordance with English law and are subject to the exclusive jurisdiction of the English Courts.
Copyright © BTL Group Limited t/a Surpass Assessment. All rights reserved. Surpass is a registered trademark of BTL Group Limited.
For more information, and if you need to access any previous versions of these terms and policies, please contact legal@surpass.com.
