< Back to all policies

Website Policies

These policies apply to all Surpass and BTL websites.

Marketing Cookie Policy

Last updated 26 June 2020.

We are BTL. Depending on where you are, your BTL group company contact is BTL Surpass Inc of 224 Valley Creek Boulevard, Suite 210, Exton, PA, 19341, USA, or BTL Group Limited of Salts Mill, Victoria Road, Saltaire, West Yorkshire, BD18 3LF, United Kingdom This cookie policy applies to btl.com, surpass.com and all other BTL websites that use cookies.

BTL reserves the right to change this policy from time to time (including without limit details of the cookies used). Where BTL chooses to include more or different cookies in the future, BTL will ask website users to click on an updated cookies consent box that refers to updated information in this cookies policy.

Information about our use of cookies

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

Cookies can expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) or they can be stored for longer BTL uses cookies to distinguish you from other users of our website.

Cookies help us to provide you with a good experience when you browse our website and also allow us to improve our website.

By clicking on the cookies consent box on BTL’s website, you are agreeing to our use of cookies and this cookie policy.

Types of cookies

We may use the following types of cookies:

  • Session cookies. These are cookies that allow websites to link user actions during a browser session. We may use these for a variety of purposes such as remembering usernames and passwords to move between different functional sections of a site. Session cookies expire after a browser session and are not stored long term.
  • Persistent cookies. These are cookies that are stored on a user’s device between browser sessions and which remember the preferences or actions of the user across a site (and in some cases across different sites). These may be used to remember usernames and passwords.
    Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log in to secure areas of our website.
  • Strictly necessary/essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log in to secure areas of our website.
  • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. All information that these cookies collect is aggregated and therefore anonymous.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region) and therefore provide enhanced, more personal features.
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests.

First party and third party cookie use

The further information section below identifies first party cookies (cookies used by BTL) and third party cookies (that is, other organisation’s cookies) used in connection with BTL websites.

Disabling cookies

Generally cookies will make your browsing experience better.

However, you may prefer to disable cookies on this and other BTL websites. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

If you block all cookies (including essential cookies) in your browser settings you may not be able to access all or parts of this website or other BTL websites.

Further information

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Description and Purpose Session or Persistent First/Third Party
Google Analytics
(_utma, _utmb,_utmc, _utmz, _ga,_gat)
These cookies are used to collect information about how visitors use our site.

We use the information to compile reports about the use of our website, and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they have visited.

Persistent for up to 2 years Third Party
HotJar These cookies are used to collect information about how visitors use our site.

We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form.

Persistent Third Party
WordPress WordPress cookie for a logged in user. This is used to remember the user’s login details if they have an account for the BTL network of sites. Session and persistent for up to 2 years First Party
YouTube To provide analytics information regarding how the video was viewed. Persistent Third Party

Website Privacy Policy

Last updated 4 November 2020.

We are BTL. Depending on where you are, your BTL group company contact is BTL Surpass Inc of 224 Valley Creek Boulevard, Suite 210, Exton, PA, 19341, USA, or BTL Group Limited of Salts Mill, Victoria Road, Saltaire, Shipley, BD18 3LF, United Kingdom. We are a data controller of the marketing and other contact information that we collect from individuals.

If you agree to be on and to remain on our contact list, from time to time we will send you:

  • information about our BTL products
  • information about BTL related events (for example, news about the Surpass conference)

The legal basis of our processing of your contact information is consent (Article 6(1)(a) of the General Data Protection Regulation).

Categories of personal data that we hold about you are typically name, email address and details that relate to your professional job role.

We use Mailchimp to send our marketing communications. Mailchimp is a US company that has an appropriate safeguard mechanism in place for personal data processing which means that Mailchimp is obliged to protect BTL marketing information and use it only on BTL’s instructions.

We use other third party providers to help us to store and manage contact information, for example, Google LLC and Zapier Inc.

We ensure that all third party providers that we use have in place contracts for the protection of your contact information that oblige them to protect your contact information and use it only on BTL’s instructions. Where our third party providers are US companies, we ensure that they have an appropriate safeguard mechanism in place for personal data processing so that they are obliged to protect individuals’ contact information and use it only on BTL’s instructions.

We share marketing and contact information that we collect with our group companies for the purpose of making decisions about marketing strategy and lead generation. Where we share personal data with our US subsidiary, BTL Surpass Inc, we have in place an EU Model Clause Agreement that obliges our US subsidiary to protect your contact information and use it only on BTL’s instructions.

Our retention period for contact information is determined in the following way: for anyone who is not a customer and who has not clicked on or responded to any marketing emails from us within a timeframe of 2 years, we will remove your contact information from our database.

You have the right to have a copy of the personal data that we hold about you. In addition, you can ask us to rectify or reduce the amount of personal data that we hold about you, or can ask us to delete your personal data from our database. You can withdraw your consent to receive any marketing emails from us at any time. Where you wish to do this, please let us know by clicking on this link and unsubscribing.

You have the right to lodge a complaint with the Information Commissioner’s Office (the UK regulator), where you feel that we have misused or abused the treatment of your personal data.

You are not contractually obliged, or obliged by law, to provide any personal data to us. Where you do not provide your personal data to us, or withdraw your consent for us to use your personal data, we will not be able to send you information about BTL products or information about BTL related events.

We profile you in the following ways. We look at the sector that you work in, organisation’s name and the location and country where you work, with a view to us making contact with you more relevant. For example, if you are working in healthcare or financial services, we would
try to tailor our newsletters and invitations that we send to you so that they are more likely to be of interest to you. If you are a customer and are using a particular version of our Surpass product, we also aim to tailor our communications with you so that you receive information about the Surpass version which is most relevant to you. If you are interested in conferences, we look at your past conference attendances with a view to trying to suggest other meetings that you might be interested in attending.

Website Terms of Use

Last updated 3 November 2021.

This website is provided by BTL Group Limited on its own behalf and on behalf of its affiliate, BTL Surpass Inc, collectively ‘BTL’.

These terms are separate from the Surpass Service and the other supporting services to which separate terms and privacy policies apply. This website and content available within them is for informational purposes only. BTL is not able to inspect or confirm that the materials contained on the website and any material that are linked to these webpages are correct in every case. BTL provides the information on these webpages ‘as is’ and without any warranties. To the maximum extent permitted by applicable law BTL i) excludes all liabilities for any loss or damage of whatever kind and however arising in connection with your use of, or inability to use, the website and any materials on the website; and ii) disclaims all express and implied warranties, including merchantability and fitness for a particular purpose. In no event BTL be liable for any loss of profits, loss of use, loss of business, or for indirect, special, incidental or consequential damages of any kind whether based in contract, negligence or other tort. BTL may make changes to website material at any time without notice and without obligation to update the materials contained on these webpages. We process information about you in accordance with our Marketing Privacy and Cookie Policies. These Terms are governed by in accordance with English law and are subject to the exclusive jurisdiction of the English Courts.

Copyright © BTL Group Limited. All rights reserved. BTL and Surpass are registered trademarks of BTL Group Limited.

For more information, and if you need to access any previous versions of these terms and policies, please contact legal@btl.com.