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Surpass Assessment win at the 2024 American Business Awards®

Banner showing Bronze ABA award, with Copilot robot in the corner.

Surpass Assessment has been honored with ‘Most Innovative Tech Company of the Year’ in a prestigious US award.

Surpass Assessment was named winner of a Bronze Award in the 22nd annual American Business Awards®, recognizing the groundbreaking work of Surpass Copilot, an AI-powered item-writing assistant within the Surpass Platform.

The judges highlighted Surpass Assessment’s commitment to innovation and responsible use of technology.

Judges’ comments included:

Surpass Assessment’s strategic use of AI and community engagement ensures responsible innovation.

A very unique and innovative feature focused on a specific pain point of reducing time spent on developing distractors.

The achievements highlighted, particularly the development and adoption of Surpass Copilot, position Surpass Assessment as a pioneer in the assessment industry, driving innovation and redefining the landscape of assessment technology.

On winning the award, Jim Crawford, Chief Commercial Officer at Surpass, said:

As a technology leader for high-stakes digital assessment, we know we have a responsibility to introduce generative AI in a safe and transparent way – so it was great to see the judges recognise this key aspect of our approach. We’re proud to make Surpass Copilot freely available to the entire Surpass Community to help accelerate the test development process and ensure the highest quality standards.

Andy McAnulla, co-CEO at Surpass, also shared:

We’re delighted to receive this innovation award and I’m grateful to the Surpass Advisory Board and the wider Surpass Community for engaging with us in the development of this innovation. Our fundamental approach is to keep Subject Matter Experts in the driving seat, but supercharge them with high quality and highly transparent AI capabilities. We look forward to the continued rollout of safe and responsible AI capabilities in Surpass over the coming months and years ahead.

About the Awards

The American Business Awards are the world’s only international, all-encompassing business awards program.

Award winners were determined by the average scores of more than 250 members of 10 specialized committees.

Winners were selected from more than 3,700 nominations submitted.

A complete list of all 2024 Award winners by category is available at

Meet Surpass Copilot

Our AI-powered toolset is designed to revolutionize the way assessments are developed and scored. Copilot will initially assist Subject Matter Experts with generating Multiple Choice Question (MCQ) distractors.

Read more about how Copilot revolutionizes the item authoring process to help you create better test questions, faster, for less cost!

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