Meet the Board

Bob Gomersall

Dr Bob Gomersall


Bob Gomersall founded Surpass Assessment (trading name of BTL Group Ltd.) in 1985 and is currently the Chair. He was educated at the universities of Durham and Bristol and worked as a theoretical physicist at the Max Planck Institute, Stuttgart. He has taught physics at Manchester Grammar School and Bradford Grammar School (where he was Head of Physics).

He is also Chair and founder of Advanced Digital Innovations (UK) Ltd and former chair (and founder) of the Virtual College Group (now a part of Netex Learning).

He was a longstanding board member of HF Holidays and is currently a national vice-president. Bob has a particular interest in innovation, and has formerly chaired the Leeds City Region Business Innovation and Growth Panel and was an ex-officio member of the Local Enterprise Partnership. He is married with four grown up children, all engineers.

e-Assessment Awards logo

e-Assessment Awards Lifetime Contribution Award 2017

Bob received the Lifetime Contribution award at the 2017 e-Assessment awards in recognition of his passion for education and technology, and his innovation approach to business.

Keith Myers

Keith Myers

Chief Executive Officer

Keith has now completed 20 years as CEO. During this time Surpass Assessment has grown to be one of the largest assessment technology providers in the UK serving the needs of most of the largest awarding bodies. From this strong UK position Keith has led the international expansion with an office in the US and millions of tests across the world now delivered through the Surpass Platform, while the company has grown from a workforce of 20 to 220.

Keith qualified as an accountant which led to a variety of roles in accounting and the implementation of computer systems, firstly in accounting contexts and then more widely, though his favourite early role was two years working in Bermuda’s offshore insurance industry. Keith now spends his time on strategic direction and managing a highly talented team with as light a touch as possible. He is still striving to improve the experience and fairness of assessments to benefit an increasing number of test takers across the world.

Sonya Whitworth

Sonya Whitworth

Managing Director (UK)

Sonya leads the UK team at Surpass Assessment and is responsible for business growth for the UK and internationally. She managed operations at Surpass for 15 years, before becoming MD in 2017.

As Managing Director, she supports various projects to drive continued improvement, business growth and promotion of company values. Sonya’s passion is to empower people to have variety, autonomy, challenge and satisfaction in what they do, so their input will make Surpass a fantastic place to work as well as the best assessment service in the world.

In 2019, Sonya won an international Stevie Award for Women in Business, recognising her work and leadership at Surpass. The Stevie Awards are the world’s premier business awards, and Sonya was the only UK finalist in her category.

Sonya also focuses on the growth of our portfolio of services, which allow Surpass to support their customers and provide them with flexibility. Ultimately, Surpass’ aim is to make sure that we have customers’ and candidates’ goals at the heart of everything we do, and Sonya strives to ensure that Surpass achieves that vision.

Silver 2019 Stevie Award Winner for Women in Business

Silver Stevie Award for Women in Business 2019

Sonya was named as the only UK finalist for a Stevie Award for Women in Business, in the Female Executive 11-2,500 employees category. This award reflects Sonya’s fantastic leadership at Surpass, and the influence she’s had on the growth of the company. Watch Sonya accept the award at a ceremony in New York.

Andy McAnulla

Andy McAnulla

President (US)

Andy has been heavily involved in the design and implementation of assessment technology for over 20 years. Andy has a strong technology background in software engineering and architecture and is highly experienced in leading software development at large scale. Earlier in his career at Surpass, Andy received the IT Practitioner of the Year award from the UK’s Chartered Institute of IT for his leadership and implementation of the breakthrough assessment technology that later became known as the Surpass Platform. Surpass now powers some of the world’s largest and most prestigious assessment programs.

In 2017, Andy relocated with his family from the UK to establish the US office in Pennsylvania and service the North American assessment market. Over the past four years, Andy has been focused on the business growth of the US office in North America, which in 2020 was recognized with multiple American and international business awards including ‘Fastest Growing Tech Company of the year’ and ‘Most Innovative Tech Company of the Year’.

Andy currently serves on the ATP Board of Directors and represents members of European testing industry. Prior to this, Andy was a board member of the UK’s e-Assessment Association for three years and served on a number of committees providing guidance on the judicious use of technology in the assessment process. Andy has also delivered various presentations at ATP, ICE and the Certification Networking Group and is passionate about sharing experiences and good practices that may help organizations to provide students with the best possible assessment experiences and outcomes.

Jim Crawford

Jim Crawford

Chief Commercial Officer and Company Director | SVP Global Business Development (US)

Jim manages Surpass Assessment’s international business development and marketing functions, and works closely with technical departments to ensure that our products and services are strategically aligned with the growing Surpass Community.

Jim’s passion for creating better assessments started alongside his career in the education sector, when in 2005 he worked on e-learning design for some of the world’s most recognisable brands such as HSBC, UNESCO and Boots. As a Product Owner at Surpass, Jim was responsible for overseeing the design and development of a new SaaS version of the Surpass Platform, which is now used by the majority of Surpass customers to deliver over 3 million tests a year.

Jim has been with Surpass for over 12 years and is a regular speaker at assessment events with a particular focus on innovation and emerging technologies.

Peter Rudge

Peter Rudge

Finance Director

Peter joined Surpass following a varied career, from technology through senior finance roles in construction and engineering.

After gaining his PhD from Leeds University, he began his career at Filtronic as a Product Development Engineer before changing direction and joining KPMG’s Restructuring team.

He then moved into industry at WYG and Shepherd Group. He spent three years with McCarthy & Stone Plc, a national retirement housebuilder, before taking up CFO roles at private equity backed SMEs in Yorkshire.

Peter is a serving non-executive director at York Housing Association and holds FCA member status of the Institute of Chartered Accountants in England & Wales (ICAEW).