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And it matters because… College cheating, credential credibility and public trust

In this episode of And it matters because…, Jarret Dyer and Rachel Schoenig are joined by Bryan Friess, Director of Information Security at Pearson, to discuss how assessment organizations are responding to increasingly sophisticated forms of fraud, and the wider impact of cheating on credential value.

In College cheating, credential credibility and public trust, the conversation explores the growing challenge of AI-enabled cheating, the importance of protecting exam integrity, and why trustworthy credentials matter for education, employment, professional licensure, and public safety.

Listen in as they discuss the rise of AI-assisted cheating, deepfakes, identity verification, organised test fraud, and the measures being taken to protect the integrity of high-stakes assessments. The episode highlights why verified knowledge and skills are more important than ever in maintaining trust in qualifications, certifications and the professionals who hold them.

„AI has really enabled sophistication amongst our bad guys.“

Bryan Friess, Director of Information Security at Pearson

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